EnBW is the market leader among German e-mobility providers. In the future, they want to increase the attractivity of their charging locations and thereby strengthen the acceptance of e-mobility. Together, we conducted intensive user research and developed digital services for the charging experience of the future.
In addition to personal interviews at the POS, digital surveys have been issued at charging stations throughout Germany in cooperation with the platform for electromobility &Charge. For the first time, EnBW integrated processes to collect targeted data at specific POS.
Based on the results of the survey, different concepts for digital services near the highway were developed and qualitatively evaluated. Subsequently, the favorite was elaborated and a business case was created.
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