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Service Design for a better Experience at Fast Charging Hubs

How user research shaped EnBW’s charging experience – EnBW aimed to en­han­ce charg­ing lo­ca­tions and boost e-mo­bil­i­ty adoption. Through in-depth user re­search, we de­ve­lo­ped digital ser­vices for a seam­less future charg­ing experience.

EnBW Energie Baden-Württemberg

User Research

Business Design

Service Design

Smartphone line up showing an app concept for EnBWMobile App design for better charging experience for e-mobility

Research com­bin­ed digital sur­veys with nation­wide POS inter­views – this tar­get­ed data col­lec­tion was a first for EnBW.

User Research for enhancing user experience in electro mobilitySurvey for creating a service design conceptSurvey for creating a service design concept

Designing digital services based on con­su­mer in­sights and creating a validated business cases.

Design methods for creating innovative design conceptssmartphone showing the enbw service design concept in front of a enbw charging hub.Interface design for mobile AppInterface design for mobile App

Designing digital services based on con­su­mer insights and creating a va­li­dat­ed bu­si­ness cases.

What was in for EnBW?

01

Targeted Data Collection

Implementing nation wide surveys on POS including tar­get­ed data col­lec­tion was a first for EnBW.

02

Strong Community Support

Digital and on-site interviews increased EnBW’s visibility and support in the e-mobility scene.

03

Unlocking New Opportunities

Digital services opened up new business fields and enabled strategic collaborations.

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