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We designed a premium built-in refrigerator for the Chinese market. Based on extensive user research we created an innovative 4-door platform, exterior and interior design that resonates with the unique needs of Chinese customers.

Premium Appliance Brand

User Research

Industrial Design

CMFP

User Research

During several home visits we gained valuable insights into Chinese living environments, food storing demands and design preferences.

The bright and inviting interior ambiance with authentic materials resonates with the rising demand for professional kitchen appliances.

The bright and inviting interior ambiance with authentic materials resonates with the rising demand for professional kitchen appliances.

A versatile system of bento boxes and stepless balconies are designed to help the user organize and maximize space for various storage needs.

Premium materials and refined details – a stone front and metal handles let the fridge blend seamlessly into modern kitchens.

Premium materials and refined details – a stone front and metal handles let the fridge blend seamlessly into modern kitchens.

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