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We designed a high-end washing machine with integrated user interface, tailored to the Chinese market. By leveraging familiar touchscreen UX patterns from smartphones, we created an intuitive, modern, and seamless user experience – making laundry effortless and efficient.

Premium Appliance Brand

User Research

UX Design

UI Design

User Research

Using well-known touchscreen UX patterns ensures intuitive interaction and high user acceptance in China.

The UX prioritizes efficient and intuitive selection, configuration and activation of programs – without extensive menus or hierarchies.

The UX prioritizes efficient and intuitive selection, configuration and activation of programs – without extensive menus or hierarchies.

Intuitive card-based UI paired with hyperrealistic program visuals, creating clarity, engagement and strong appeal for Chinese users.

A minimal exterior design draws focus to the large drum window, with the display seamlessly integrated into the glass.

A minimal exterior design draws focus to the large drum window, with the display seamlessly integrated into the glass.

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