The digital transformation is changing the perception and quality demands on tomor­row's household appliances. In order to continue to meet those demands, we support the Miele design team as an exter­nal develop­ment partner. Together, we evaluate technologies and develop innova­tive product concepts for the areas of Room Care and Cooking.

Analysis & Concept

As external experts, we deep dive into specific topics and issues to identify potentials for the Miele brand. An intensive analysis of products and technologies forms the base on which innovative product and interaction concepts are developed. The focus is on seamlessly linking physical and digital interaction. To this end, intuitive feedback systems, gesture controls and motion sequences are being developed.

"The collaboration with hint opened a window into a world previously un­known to our industrial design­ers. Products that move out of them­selves and interact autonom­ously with the user demand a new perspective in their design. Together we were able to success­fully adopt this perspective and thus define a new dimension of design at Miele."

Dominik Holz, Category Lead Room Care

Interactive Prototyping

In order to reliably evaluate the concepts, they are designed and experienced directly by means of interactive prototypes. The results are high-fidelity prototypes that already deliver a holistic user experience. These are used for user testing and stakeholder presentations.

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