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Premium bathroom with a modern looking washing machine

We designed a high-end washing machine with integrated user interface, tailored to the Chinese market. By leveraging familiar touchscreen UX patterns from smartphones, we created an intuitive, modern, and seamless user experience – making laundry effortless and efficient.

Premium Appliance Brand

User Research

UX Design

UI Design

User Research

Using well-known touchscreen UX patterns ensures intuitive interaction and high user acceptance in China.

Chinese people sitting in the subway using their smartphonesPerson using a touch screen in a Chinese electric car

UX Design

The UX prioritizes efficient and intuitive selection, configuration and activation of programs – without extensive menus or hierarchies.

Structure of the user interface for the washing machineStructure of the user interface for the washing machine

UX Design

The UX prioritizes efficient and intuitive selection, configuration and activation of programs The UX prioritizes efficient and

UI Design

Intuitive card-based UI paired with hyper­realistic program visuals, creating clarity, engagement and strong appeal for Chinese users.

Close up of the washing machine user interfaceHyper realistic wash program visualsHyper realistic wash program visualswashing machine interface showing programsOverview of all user interface screens

Industrial Design

A minimal exterior design draws focus to the large drum window, with the display seamlessly integrated into the glass.

Washing machine with integrated user interface in drum windowClose up of the washing machine user interfaceSide view of the washing machine user interface

Industrial Design

A minimal exterior design draws focus to the large drum window, with the display seamlessly integrated into the glass.

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